Tired of always feeling like you have to post to social media everyday but never having enough material to post? Need to get your time back so you can get things done? This guide is for you. We will show you our basic process getting the most out of your content creation.
This guide is focused on basic tactics to get your content marketing going. If you would like to see more advanced tactics check out our article on advanced tactics.
The key to any content marketing strategy is to produce a lot of content. But how are we supposed to have enough time to make quality content and run our business? Most businesses can’t afford a dedicated team to churn out original quality content everyday and hiring contractors is too expensive.
The answer is to make your content work harder.
Pillar content is a single long form piece of content that provides unique value to your ideal customer. It can take almost any form, a white paper, podcast, blog article, keynote, Q&A, webinar or video. Video has some advantages the others do not, but it is best to focus on what you do best and what you like to do. In the example below we use a Labradoodle Breeder to showcase how even small businesses can take advantage of this tactic.
One piece of long form content.
In this example the pillar content is a You Tube video on “Five Facts about Labradoodles.”
That video is then broken into three more pieces of content by having the audio stripped from the video for a podcast episode and that audio sent to transcription company to create a written blog post.
So, you post to You Tube, #1, post the video embedded to your blog on your website #2, strip the audio for a podcast episode #3, and send the audio to be transcribed and turn that into a written blog post #4.
Micro-content is any short form content you can create from your pillar (gif, meme, article, image, quotes, stories, etc.)
In our Labradoodle example the best approach would be to break each of the five facts into singular facts and distribute them across multiple social media channels. Which channels depends on your audience and where they spend time.
After publishing your micro-content monitor your social media for the best user generated comments or questions about the content. If people identify specific parts of the pillar content that resonates with them consider making a cutdown of that point to create another piece of micro-content.
In your user generated micro-content make your primary CTA a link back to pillar content.
There you have it, at least 53 pieces of content from just one. If you only made one piece of long form content a month your could schedule a post everyday across multiple social media platforms.
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Get in touch.
Tell us a bit about
how we can help you.
Angle eCommerce Consulting
Nanaimo BC
250 882 9415
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